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A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
RumChata & 52 Shots Program
To create a social and web campaign that anchored and educated our consumers about our RumChata shot recipes while actively engaging the community.
We shared 52 unique shot recipes on our channels through 2023. We asked RumChata fans to share their opinion on our website via a ranking system.
This involved a full shot scoreboard being updated along the journey - ranking 52 shots from favorite to thanks but no thanks.
This program also included a 52 Shots card deck giveaway, in which every card included a different shot recipe. Visit the website here.
MY ROLE IN THIS PROJECT
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Giving the creative team insights and optimizations on our 52 Shots content throughout the year to ensure high performance.
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Aided in brainstorming around the program, as well as the initial client pitch
52
RUMCHATA SHOT RECIPES
1
SUCCESSFUL
SWEEPSTAKE
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