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A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
Soonhari Soju & Influencers
The Ask
Educate and introduce a US-based audience to Korean soju brand Soonhari.
Soju is the best-selling spirit in the world, yet it is still relatively unknown in the American market. Soonhari Soju, the original flavored soju, reached out to Moosylvania to help introduce the brand to this new consumer base, while also highlighting its flavors and ready-to-drink nature.
The Solution
A year-long influencer program focused on American drinking occasions. And throw in a few sweepstakes opportunities while you're at it.
MY ROLE IN THIS PROJECT
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Working with Moosylvania team to brainstorm concepts for influencer activations.
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Independently researching and sourcing influencers using tools like Tagger.
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Handling communications and contracting between brand and influencers.
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Ensuring team and brand feedback was communicated.
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Ensuring successful posting of content.
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Working with finance team to ensure successful payment to influencers.
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Reporting and analyzing performance of influencer content back to brand.
7
INFLUENCERS
CONTRACTED
10
SPONSORED
POSTS
2
SUCCESSFUL
SWEEPSTAKES
1
ADORABLE
CAT INFLUENCER
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