top of page
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
E&J Brandy & Cultural Moments
The Ask
Authentically connect with our target while highlighting key brand pillars.
E&J Brandy is a well-known alcohol in the Black community. As the brand evolved, members of the Moosylvania team pitched a solution to this problem–a series of spotlights that would be hosted on the EJFamily.com site.
The Results
A tradition of spotlighting changemakers from these communities around common cultural moments, allowing the brand to show up authentically.
Highlight includes spotlighting Opal Lee, the Grandmother of Juneteenth.
MY ROLE IN THIS PROJECT
-
Hopped in and continued to aid in this spotlight program after my hiring.
-
Worked with E&J Brandy team to brainstorm how the brand could show up during these cultural moments.
-
Research and communicated with possible spotlightees.
-
Ensuring team and brand feedback was communicated.
-
Working with finance team to ensure successful payment to influencers.
Using influencers to introduce Korean soju, Soonhari, to a US-based audience.
11+
SPOTLIGHTS
CONTRIBUTED TO
32+
CHANGEMAKERS
SPOTLIGHTED
10+
BLOGS
ADDED TO SITE
SPOTLIGHT EXAMPLES
bottom of page