top of page
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
Petcurean Go!
As the art director, I was tasked with designing an advertising campaign for the pet food brand Petcurean GO! This was a way of introducing the Canadian brand to the American 18-24 year old market.
Through our thorough research, my team and I came up with the idea of showing Petcurean GO! as an easy way for busy owners to pamper their pets. Our campaign won in our lab section, went to the second round of judging and was one of the top 12 campaigns out of 50+ campaigns. Here are the aspects of the final campaign that I designed using Adobe Creative Suite.
MY ROLE IN THIS PROJECT
Designed all visual elements for this campaign, including logos, print ads, an out-of-home activation as well as mock-up of an app to go along with our campaign.​​​​​
Logos
Print Ad
Out-of-home
A "pet stop" truck that provides those at dog parks with free samples of GO! as well as grooming services. This could be tracked using our "On the GO!" app.
Digital Presence
The "On the GO!" app would allow users to track the truck, find stores where Petcurean GO! is sold, games for your cat, pet playlists, and a point and rewards tracking system.
bottom of page