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A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
A pop culture-obsessed Brand Strategist with a habit of wishing on stars
E&J Brandy x The Basketball Tournament
E&J Brandy was a sponsor of TBT, or The Basketball Tournament, and looked to our team to strategize and expand upon this ongoing partnership.
Our team integrated the brand's focus on uplifting entrepreneurs and HBCUs into this sponsorship.
This led to a few amazing activations and campaign extensions including:
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The formation of HBCUnited, a team that competed in TBT made up of HBCU alumni from around the country.
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An HBCU internship program for those interested in working in the sports industry.
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ESPN spots during the tournament highlighting HBCUnited and our internship program.
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HBCUnited clothing capsule collection with HBCU fashion company.
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Social media spotlights of the HBCUnited team members.
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In-stadium assets and activations highlighting the partnership.
MY ROLE IN THIS PROJECT
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Creative brainstorming of ESPN spot and in-stadium activations shown during The Basketball Tournament.
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Ideation and launch of our HBCU internship program, including communicating with selected students and ensuring successful completion of their program.
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Contacting and contracting HBCUnited players for social media spotlights on our channels.
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Identifying, contracting, and coordinating HBCUnited partnership with HBCU clothing brand Tones of Melanin.
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Reporting success of programming to client.
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Community management during the tournament to ensure maximize brand engagement from new followers.
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